The Project: Capturing a Fresh Start
When AffiniPay reintroduced themselves to the world as 8am, it wasn’t just a name change. It was a statement. A new identity built around momentum, clarity, and optimism. For their official rebrand launch event in Austin, they wanted more than standard decor. They wanted something experiential that would bring the brand to life. That’s where Fotably came in. The ask? Create a photo booth that embodied the new look, feel, and message of 8am: “It’s a new day.”
The Execution:
Working hand-in-hand with the 8am graphics team, Fotably delivered a fully branded, event-ready brand activation photo booth that looked like it came straight out of the company’s style guide. We color-matched every panel, incorporated their fresh typography, and built in subtle details that made the booth feel like an extension of their brand, not an add-on. The messaging, the UX, even the curtain. All of it was designed to give guests a cohesive, polished brand moment the second they stepped inside.
The Impact:
The booth debuted at the official 8am rebrand launch in Austin and quickly became a highlight of the event. Attendees lined up to capture their own “new day” memories, giving them a fun, tangible way to engage with the new identity. Photos were shared, conversations started, and the brand made an impression far beyond a keynote or slide deck. For Fotably, it was a perfect example of how we turn brand messaging into immersive, camera-ready experiences that are custom-built for the moment and designed to be remembered.
Former Chicago radio host and founder of Fotably. Jason has over 20 years of experience running marketing and event-based businesses that tailor to marketing objectives and guest experience.
